When you need your services or products to reach the people, you should first introduce them to a platform where your services get noticeable quickly and build a meaningful impact on the targeted audience. Google is one of the most preferred options for making your business and services popular among the audience.
If you own a business, especially in this digital era, there is a need to have a website recognized on Google. Google is the biggest platform when it comes to increase your business reach. Your target audience needs to know about you, your services, and your location.
How to rank higher on Google and appear in the top searches in the SERP (search engine result page) is a major concern. To answer this, we have discussed several factors that play an essential role in increasing the reach of your website through Google.
Make your website mobile friendly:
More than 50% of the online traffic comes from mobile phones as everybody is one the run now-a-days. As a business owner, providing a mobile-friendly interface is the most effective way of engaging the visitors. It is important to run your website smoothly on mobile devices.
Research the right keywords for your website:
Reading the user’s mind is an art, and you need to be a Picasso of that art. Google not only gives priority to good websites, it also notices that the website pages contain the most searched topics and relevant content. You have to ensure that your page targets a specific topic with particular keywords. The popularity of the keywords will be responsible for showing your webpage on the top of Google search results.
Google is continuously searching for something new on the web. The more relevant you make your website, more easily you can make Google go through it. Whenever a user inserts any keyword, Google always tries to show up every time with the best out of hundreds. So make your page more updated
Meta title and description makes it easy for Google to find your pages:
Keyword-targeted Meta titles & Meta descriptions are an important part of on-page SEO and an important ranking factor of Google.
Title tags and meta descriptions are limited words narrative to indicate the information displayed on the web page itself. Web browsers and search engines use this to figure out how to display page information in search results pages (SERPs).
Write quality web-page content – Give complete information of products or services:
Your website content needs to address the needs of the user. Having a simple clear intention on all pages will help the user interact with what you have to offer or what kind of products and services you are selling. You can describe your expertise in the segment and how you are different from others. Why customers should choose you. Provide in-depth information about your products and services through quality content on the website pages. A web page is essential in explaining the business description and addressing the customers’ queries.
Use eye-catching, high-quality images and pictures:
Images contribute to similar information and value as content. Customers react quickly to images. Images make web page content more interesting helping customers understand your products and services better increasing user engagement. Images add value to your content and SEO efforts. There are a number of SEO factors that you can apply to optimise image SEO on your website. Images are very important for your business.
Get Google My Business (GMB) listing for your website:
In a post-pandemic world it is very crucial for you to have a GMB profile. A GMB or Google MY Business Profile will help your customers to find your business when looking for your products and services in nearby areas using Google Maps. You can mention your contact number, business hours, holiday closures, COVID safety protocols etc.
Your prospective customers will simply Google your business name and check the information they need to contact you immediately. If you are not there, they might go elsewhere. Make sure to optimise your Google My Business profile from time to time.
Google Ads or Pay Per Click (PPC):
Increasing your online exposure by paid search ads is another way to get your website appear on Google. Google ads cost you, but they also give you the best reach and can even get your brand appeared on the top of Google search results. Google advertising is a way to get your brand highlighted, increase your business knowledge, reach out to more customers through Gmail, make healthy contact with your visitors, and measure your daily performance.
Create blog page:
Yes, business blogging is nothing but an expert piece of well written content around your business to directly talk to the customers. One of the most significant benefits of a business blog is that the comment section in the blog helps you find a potential client for your business.
Generate effective Backlinks for your website:
Backlinks are the inbound links from moving one website to another webpage on a different website. Backlinks are important for creating a trusted and valuable reference from one site to another. These are beneficial for improving the SEO matric, increasing the ranking, more search engine visibility, referral traffic, giving more brand awareness, and higher page & domain authority with improving credibility.
Reduce bounce rate using internal linking:
Creating internal links are the way from reaching one webpage to another webpage with the same domain. Any website can have more than one page linked through internal linking. Creating the internal linking for your website is the most crucial part of a successful SEO structure.
Keep a tab on Google Search Console (GSC):
Google Search Console or Google Webmaster is a free platform to monitor the website performance in the real world. It provides information on Google crawling, indexing, search queries made on mobile devices, highest and lowest click-through rate of the pages and many more. It talks about search performance and how your search traffic changes over time, where it’s coming from, and what are most likely keywords to show your site. You can use all this to improve your audience targeting.
Keep a tab also on Google Analytics (GA):
Google Analytics helps businesses evaluate how marketing, content and products are performing for example if any
specific products or service is gaining customer’s attention, how many visitors come in a day, week or month,
understanding of client behavior like what pages client is staying most, what page is not performing well, you can
even track consumer behavior individually — from the acquisition stage to retention.
Make your website SSL and online payment secure:
Make sure your website is SSL secure with its online visibility. It enhances the customer’s confidence in scrolling and shopping through it plus it is also a Google ranking factor. To make your website more secure, select the competent hosting provider, choose the suitable content management system (CMS), manage plugins and add-ons, and activate automatic backups. If you are providing the online payment facilities attached with different payment modes, establish a secure connection using different methods for secure online payment processing such as Payment Tokenization, 3D Secure etc.
Promote your products or services by submitting the product catalogues:
Create an effective catalog to showcase your products. Mention the essential product details, including product descriptions, features, pricing, color, availability, sizes, weight, customers review, and other necessary details.
Create a newsletter and capture email addresses:
An email newsletter is an online communicator that allows you to connect with your customers through emails, tips, news, and updates about your products and businesses. To receive that information the user needs to join through their email addresses. Creating an email letter will also be beneficial in converting your visitors to subscribers. You are increasing your potential customers and subscribers every day.
Some Bonus Points:
Keep your website updated about the latest services and offers:
Whenever you add on or update any of your services, mention that regularly on your website. Also, update it monthly so it won’t get outdated for Google. Keep everything updated, including your addresses, online –offline business, website, products, services, availability, and online delivery availability areas.
Leverage social media platforms:
Brand awareness is important to familiarize people with your business, products, and services. You can directly target your audience by showcasing your services to popular social media platforms like Facebook, Instagram, Twitter, WhatsApp, YouTube, Pinterest, LinkedIn, and many more.
Create engaging and interactive social media campaigns to establish a direct connection between brand and customer.
Use local advertising
As a business owner, you must be aware of the local media and mode of advertising within your locality. Try to reach out to the local people through local newspapers, radio stations, and news channels. Draft a creative storyline for your products and services and upcoming launches. This will ultimately contribute to an increase in website traffic.
Reach out to the review websites and blogs influencers that already rank high. Create healthy communication with the bloggers and website owners who have maintained large audience attention with their review websites and blogs. Invite them to review your products or services and talk about it. Invite them to promote your blog by creating a guest blog section on your recent blogs and get it noticed by their audience.
Take care of customers’ reviews and feedback:
Make sure to have an eye on customers’ feedback. Reply to them so that they establish a loyal relationship with your organization. Try to give replies to your customer’s query ASAP as there are multiple users that exit if they don’t get an instant answer.
If you want to achieve your business goals through creating a website, please go through the above strategies. Above we have mentioned the crucial ways that help make the substantial reach of your website from indexing your website on Google to making it top-ranked and a highly engaging platform in a way to make your business grow.